On his throne, Rowan did not react to the words spoken by Primordial Chaos, even though they were awfully familiar to him and cut close to his heart.
More than a million years ago, when he first confronted the Third Prince as a mortal above the planet Jarkarr, his battle with that foul Reflection of the Eye of Time had led to the last living essence of his mother, Elura, breaking away from his control for a little while.
At that time, Rowan danced with her and cried with her, and she set him on the path to conquest when she told him that the power controlled by the Third Prince exceeded anything he could ever find inside this universe.